Lululemon demanda a Costco por imitaciones de ropa deportiva
ATLANTA.- Lululemon demanda a Costco por imitaciones de sus prendas más icónicas.
La demanda fue presentada el 1 de julio de 2025 en una Corte federal en California, confirman agencias noticiosas.
Lululemon demanda a Costco
La empresa canadiense Lululemon acusa a Costco de vender unas sudaderas, chaquetas y pantalones muy similares a los suyos.
Lo más sorprendente es que mientras en Lululemon los precios van incluso por encima de los 100 dólares, en Costco rondan entre los $8 y $19.97 dólares.
Lululemon demanda a Costco por infracción de patentes
La queja judicial afirma que Costco comercializa imitaciones bajo su marca propia Kirkland y otras relacionadas.
Y que eso podría generar confusión entre los consumidores.
Lululemon asegura que las piezas imitan productos registrados como la Scuba Hoodie, la Define Jacket y los pantalones ABC, dañando su reputación.
Productos de Kirkland bajo la lupa
Según la demanda, Costco usa fábricas de marcas conocidas, lo que hace pensar a los clientes que están comprando productos Lululemon originales.
Y que las prendas se venden sin aclaración de su procedencia.
Lululemon dice que esto constituye competencia desleal y aprovechamiento indebido de su valor comercial.
Lululemon demanda a Costco en medio de tendencia en redes
La compañía señala que la tendencia en redes sociales como TikTok y X con el hashtag #LululemonDupes incentiva la compra de esas imitaciones.
Lululemon considera que estos contenidos han magnificado la percepción errónea de que los productos de Costco son versiones legítimas.
Exigen juicio con jurado y cese de ventas
Lululemon solicita al tribunal una orden para detener la producción, distribución y comercialización de las prendas en disputa.
Además, exige una compensación económica por los daños causados, sin especificar la suma.
Lululemon ya ha enfrentado casos similares
De acuerdo con agencias especializadas en moda, en 2021, la marca también demandó a Peloton por presunta copia de diseños.
Poco después llegaron a un acuerdo para colaborar.
Lululemon demanda a Costco mientras acciones suben
Tras conocerse la noticia, las acciones de Lululemon subieron un 2.5 % en bolsa.
Inversionistas respaldan su esfuerzo por proteger sus productos premium.
¡Gracias por leer a The Border Reports!
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