¡Burritos Gratis! Chipotle lanza oferta BOGO este viernes 13 para clientes con tatuajes
CALIFORNIA.- Este viernes 13 de marzo, Chipotle Mexican Grill transforma una de las fechas más supersticiosas del año en una fiesta para los amantes de la comida y el arte corporal. La cadena anunció su promoción “Tatted like a Chipotle bag”, ofreciendo una oferta de Compra Uno y Llévate Otro (BOGO) para todos sus fans “tatuados”.
Cómo obtener tu BOGO de Chipotle este viernes 13
La dinámica es sencilla pero por tiempo muy limitado. Para desbloquear el beneficio de un segundo plato gratis (burrito, bowl, tacos o ensalada), los clientes solo deben presentarse en cualquier restaurante participante de Estados Unidos, Canadá y Europa.
- Horario: Solo de 3:00 p.m. a 4:00 p.m. (hora local).
- Requisito: Mostrar un tatuaje. La empresa ha sido inclusiva: valen tatuajes reales, temporales o incluso diseños dibujados con pluma.
- Límite: Hasta 5 artículos gratis por cuenta, sujeto a disponibilidad.
Swae Lee y la colección exclusiva de tatuajes “Flash”
Para elevar la campaña, Chipotle se asoció con la superestrella del hip-hop Swae Lee (del dúo Rae Sremmurd). Juntos crearon una hoja de tatuajes temporales de edición limitada inspirada en el icónico arte visual de las bolsas de comida para llevar de la marca.
Aunque la oferta de comida es global, los residentes de Miami tendrán una experiencia exclusiva: Swae Lee estará presente en el restaurante de Midtown Miami (3201 N. Miami Ave.), donde se entregarán las hojas de tatuajes diseñadas por el artista mientras duren las existencias.
El origen viral: “Tatted like a Chipotle bag”
La frase que da nombre a la promoción nació de un meme viral de 2019, cuando internautas compararon los tatuajes de un famoso cantante en el medio tiempo del campeonato de fútbol con los dibujos de las bolsas de Chipotle.
Lo que comenzó como una broma en internet se ha convertido en una de las estrategias de marketing más exitosas de la marca, logrando ventas récord en años anteriores.
Además, la colaboración coincide con el lanzamiento del nuevo sencillo de Swae Lee, “FLAMMABLE”, parte de su esperado álbum debut como solista, Same Difference, que saldrá el próximo 3 de abril.
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